Tokyo Police Club has always had a soft spot in my heart ever since I heard “Citizens of Tomorrow (Space Ballad)” way back when. The band is set to head out on tour with Passion Pit and then headline with Freelance Whales to promote their newest release, Champ, which drops June 8th (pre-order at their website). In an incredibly unorthodox and legitimately awesome effort to promote Champ, the band is challenging its fans to anything. “Ping pong. Baking. Mario. Nerf guns. Hockey. Unicycling. Catching grapes in your mouth. You name it. When we come to your town on tour we’ll make it happen. This summer, it’s on.” Basically, submit your challenge to the group on their site, and you might win a chance to compete against the band in an event of your choosing (I dibs grape-catching) along with other prizes, including tickets, merch, etc.
This sort of hands-on interactive promotion is refreshing to see, and is another one of the reasons why I love TPC. Grab the Passion Pit remix of “Wait Up (Boots of Danger),” the first single off Champ, and go challenge TPC to something ridiculous.